Our Purpose

Surftown La Union shines as a beacon of hope in a world that often feels bleak and divided. It is a venture born out of a profound love for the surf community and a burning desire to give back in every meaningful way.

At the core of Surftown La Union lies a spirit of goodwill and philanthropy. We are not just a business, but a force for good in the world. We are an inclusive, socially conscious organization with the aim of building sustainable support for our local surf athletes.

Our goal is to create an atmosphere of hope – a belief that all things are possible if we work together. We firmly believe that by investing in our community, we can make a real difference in people’s lives.

That’s why 50% of every purchase made in our store goes directly to a community fund that we use to sponsor our local athletes. We believe that by investing in their talent and potential, we can help them achieve great things and inspire others to do the same.

The remaining 45% of your purchase goes towards our operational costs, ensuring that we can continue this important work. Only 5% goes to the owners, as we believe that the true value of our enterprise lies in the impact we make on people’s lives.

At Surftown La Union, we are more than just a surf shop – we are a movement. We are a call to action, a reminder that by working together, we can create a world that is better, more supportive, more intentional, more inclusive, and more beautiful than the one we have today.

Come join us on this journey. Let’s build a better world together, let’s change people’s lives, let’s be a beacon of hope to those who dare to dream.